SmartLens Analytics
Apply Data Science to Marketing Campaigns for Superior Performance
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Smartlens Analytics - Products

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SmartLens Platform

Our web-based UI gives you the ability to monitor performance in an intuitive and familiar way. Guide our models to your desired objectives and target numbers directly in the app.

  • Unified Platform for all Channels

  • Customized Conversion Tracking

  • Bid Objective Management

  • Performance Dashboard

  • Bidding and Experiment Change Report

  • Analytics - Charts & Exportable Reporting

  • Email Notifications

 
 
 

 
 
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Automatic Bidding

Our systems generate updated bids for your campaigns constantly, ensuring that your bids are always optimized. SmartLens has proven performance gains versus network-based automated solutions, e.g. Conversion Optimizer/tCPA.

 
 
 

 
 

Keyword-based Optimization

The heart of SmartLens statistical models. Our ability to algorithmically determine the value of millions of keywords in a moments notice is based on decades of experience building machine-learning models for enterprise businesses with multi-million dollar ad budgets.

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Geography, Devices, Audiences

Our platform accommodates various layers of optimization that helps you manage the increasingly complicated levers provided by sophisticated advertising networks. Automated updates are applied that turn a tedious, manual process into an advantage vs. the competition.

 
 
 

 
 

Custom Data Integration

SmartLens offers multiple ways to incorporate custom data to make even greater gains in efficiency. Incorporate true revenue/margin numbers on your conversions,detailed product or lead information, or marketing funnel data to super-charge your performance.

Sample of data integrations that SmartLens supports:

  • AdWords/BingAds API

  • Amazon Web Services (RDS/S3/Redshift)

  • Google Cloud Storage/BigQuery

  • Snowflake Data Warehouse

  • SFTP/Data Web Services

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