Our Mission
SmartLens Analytics strives to provide the best bidding, optimization, and data science service available in the digital advertising industry.
Meet our People
TEAM
The team at SmartLens Analytics has deep understanding of digital marketing and the challenges of large-scale advertising operations. We are experienced data scientists, software engineers, and online marketing business professionals.
Wenqing Lu
Founder & CEO
Wenqing Lu is founder and CEO SmartLens Analytics. Wenqing founded SmartLens Analytics to bring cutting edge data science and machine learning capabilities to companies wanting to optimize their paid search investments. SmartLens Analytics offers companies access to tailored bid optimization algorithms that can rapidly improve their paid search performance without the need to build an expensive bidding data science team in-house.
Wenqing is passionate about using predictive modeling techniques to help companies achieve growth. He has deep expertise in paid search bid optimization, web analytics, CRM and direct marketing. Prior to SmartLens Wenqing led the Advanced Analytics team at Orbitz Worldwide, building statistical models to optimize bidding across an $80 million annual online marketing investment. Prior to Orbitz Worldwide, he worked on site optimization in eBay’s global experimentation group. Prior to eBay he worked as a statistician in the financial services industry.
Wenqing holds a Ph.D. in statistics from University of Wisconsin-Madison and a B.S. in Operations Research from Fudan University.
Our Advisers
Barney Harford
Former COO, Uber; Former CEO, Orbitz Worldwide
Professor Raj Veeramani
Executive Director, UW E-Business Consortium
Colin Gardiner
Chief Revenue Officer, Outdoorsy