SmartLens Analytics
Apply Data Science to Marketing Campaigns for Superior Performance

About Us - SmartLens Analytics


Our Mission


We, at SmartLens Analytics strive to provide the best bidding, optimization, and data science service available in the digital advertising industry.

The team at SmartLens Analytics has deep understanding of digital marketing and the challenges of large-scale advertising operations. We are experienced data scientists, software engineers, and marketing business professionals.


Meet our People



Wenqing Lu

Founder & CEO

Wenqing Lu is founder and CEO SmartLens Analytics. Wenqing founded SmartLens Analytics to bring cutting edge data science and machine learning capabilities to companies wanting to optimize their paid search investments. SmartLens Analytics offers companies access to tailored bid optimization algorithms that can rapidly improve their paid search performance without the need to build an expensive bidding data science team in-house.

Wenqing is passionate about using predictive modeling techniques to help companies achieve growth. He has deep expertise in paid search bid optimization, web analytics, CRM and direct marketing. Prior to SmartLens Wenqing led the Advanced Analytics team at Orbitz Worldwide, building statistical models to optimize bidding across an $80 million annual online marketing investment. Prior to Orbitz Worldwide, he worked on site optimization in eBay’s global experimentation group. Prior to eBay he worked as a statistician in the financial services industry.

Wenqing holds a Ph.D. in statistics from University of Wisconsin-Madison and a B.S. in Operations Research from Fudan University.


Tom Noda

VP of Engineering

Tom Noda is vice president of engineering at SmartLens Analytics. Tom is responsible for data management, architecture and scalability at the company.

Prior to SmartLens Analytics, Tom served as principal software engineer at Expedia where he designed and developed customer insight systems and decision engines that capture millions of Expedia user engagements and serve personalization in real time. Prior to the acquisition of Orbitz Worldwide by Expedia, Tom served as principal software engineer at Orbitz Worldwide. During his 10 years at Orbitz, he served in a variety of technology roles. He led data science teams working on problems relating to the hotel vertical, developing predictive models and architecting large scale streaming and batch data pipelines. He was an early member of the marketing technologies group, adapting early stage Hadoop to the paid SEM problem space in order to facilitate bid management across hundreds of millions of keywords.

Tom holds a B.S and an M.S. in Industrial Engineering, both from University of Wisconsin-Madison.


Bowei Zheng

Data Scientist

Bowei Zheng is a data scientist at SmartLens Analytics. Bowei uses a range of modeling techniques to derive insights from data. Bowei contributes to infrastructure improvements efforts in order to enhance bidding capabilities.

Prior to SmartLens Analytics, Bowei worked as a data scientist at Expedia where he employed quantitative modeling, machine learning and natural language processing to improve ranking, recommendations and geolocation. Bowei is passionate about using data science to solve business problems, and building end-to-end systems that stretch from ETL to production.

Bowei holds a Ph.D in Mathematics from University of Chicago and a B.S. in Mathematics from Fudan University.


Our Advisers


Barney Harford,

COO, Uber


Colin Gardiner, CPO, Outdoorsy