Google Maps is the preferred app for 75% of mobile navigation users. So improving ratings on Google map is extremely important to grow restaurant business, particularly due to COVID 19.
Google Map’s listing for restaurant is now very rich with a lot of features and makes it easy for consumers to order food. Restaurant owners can manage their Google map listings through Google My Business. For example owners can specify the preferred online order partner, or remove unwanted online order partners.
This is great and increasingly makes Google Map an important part of restaurant business. In addition to organic listing on Google Map and Search, restaurants can get additional traffic through Google Ads. As Google map gets more efficient turning visitors into restaurant customers, it becomes more worthwhile for the restaurants to run Google Ads campaigns. This way they can drive more traffic to their own listings on Google Map and Search and take full advantage of this essential digit channel.